Abu Zafar Md Shaleh | SEO,SEM & SMO Trainee: Assignments

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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-GB;">2 a) Privacy</span><o:p></o:p></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-ansi-language: EN-GB;"><br /></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Privacy
aspects depend on the person’s information. If a person is employed in a
secret agency, then it is better to not to be in social media. In
generally speaking for the ordinary person they can post positive thing to
social media. An employee should be aware of what is he or she posts on
social media. When an employee has shared where he or she works then they need
to be more conscious about the value, ethics of the company. If the profile is
in public then the employee needs to remember that your employer is watching,
you. The employee should not post something that creates a negative
vibe, for example, an employee should not ever post something related to
drugs that he or she is taking or consuming a lot of alcohol. If the employee
is looking for a new job then if HR sees these types of a negative post then
chances of hiring is very low, close to zero. When an employee is posting his
profile picture in any social media then his or her face needs to be visible so
that future employer can know more about the employee.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><br /></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">There are
some benefits of openness or transparency, as follows:<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><br /></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">A company need to be open until a certain level that customers, shareholders and
media can know about your company, the company should not be too much
transparent then they can lose money. If Coca Cola become too much transparent
and share their recipe then they will lose their market share and they can be
demolished.  Openness to a product or service is necessary because while
companies trying to develop a new product they conduct a survey and from there,
they receive feedback that which thing they need to improve. Even established
companies like Burger king they take the feedback about their service so that
they can improve their service.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><br /></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">There are
benefits for both employee and employer to share the information in social
media.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">If an employee is looking for the job then they can see the background information of
the company, salary package and most important thing what existing and
ex-employee is saying about the company. An employee can find out about
the ethical issues of the company and how the company is progressing.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><br /></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Employer
can know about the social media life of the employee and his or her presence in
social media. More important thing is that employer can know about the
political, social or economic view of the employee if employee share. The
employee can find out the responsible person for the job and also know
about the likeness, hobbies of the employee.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><br /></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><br /></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">If
privacy is not taking care of them so many things can happen, as follows:<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Employee
can lose the job or not get the job by posting negative post.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Employee can
face difficulty to find a job in the future.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Personal
life can come out to the public, then employee or employer lose their private
life.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 106%; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Employer
can lose money if there is negative news spread on the internet.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">2b)
Digital identity<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman", serif; font-size: 12pt;">I have
made my digital identity in 2014 because at that time I was learning SEO and
digital marketing. I needed to find a job so that I tried to make visible
myself on the internet which can be treated as building digital identity.</span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">When I
search my name on google I can see my LinkedIn, researchgate, Facebook,
Youtube, Twitter, Quora account details of mine. Also can see the old pictures
of mine and also video. The information is given all of them are given by
myself so it is correct. I have control of the information. The information I
have given I can delete those, but if some information is given from school
then I have no rights to delete those. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">On the
internet it is possible to manipulate information. For example, if you write
Italian bar dancer then you will find picture and post of Sonia Gandhi who is
born in Italy and she is the president of an Indian political party and her
husband was an ex-prime minister of India. Who has done it no idea, it has done
to demolish her image. It has been done by manipulating google by doing search
engine optimization. <o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">It is
possible to not to find any information of a professional, CEO or Political
person if he or she does not want to be online or employer does not want to
disclose any information. It means it could be confidential, other company can
hire that person that the existing company does not want. It is possible for
those who work for the secrete agency. There could be some information
which might not be true that is given for manipulating others.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"> 2c)
Google for General Data Protection Regulation (GDPR) and Article 13<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">In 2012,
the European Commission decided to establish a regulation for data protection
by updating the 95 data protection directive which is the base of the EU
local privacy laws. As technology was advanced at that time and there was some
personal information shortcoming so that the EU proposed new regulation.
According to Houser, K. A. and Voss (2018), ‘the proposal was designed to
harmonize data protection laws throughout Europe, 166 enhance data transfer
rules outside of the EU, and to provide greater control over one’s personally
identifiable information’. In 2016, EU approved General Data Protection
Regulation (GDPR) GDRP is considered as the world's strongest set of data
protection rules. GDPR also tell us how people will access the information and
it also puts a limit on a company that what they can do with thee
personal data (Burgess, 2020).<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">There are
some changes due to GDRP, they are given below:<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">GDRP can
charge a company up to 4% of annual global revenue or €20 Million due to not
having sufficient rights of the customer to process data, if not follow the
design process or fail to report a data breach.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">GDRP also
allows examining the behaviour of EU businesses that are not operating in EU but
it processes the data of EU citizen.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Breach
notification will be done without any delay and it should be done within 72
hours.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Data controller needs to provide the personal data to the person who requires for
free of charge and data can be erased with the consent of the person. And
data can be sent to another data controller when there is a consent of
individuals.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Each
member state needs to appoint a data protection officer whose work will be
monitored by the data controller.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Source: Wall,
(2018)<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman", serif; font-size: 12pt;">GDRP is
also related to social media and it has significant impact on social media.</span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">The simple language will be
used for privacy policies and need to explain how data will be used.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">The company need to make clear
consent from the users for data collection.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"> The user must be
informed of a security breach within 72 hours of its detection.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Users will have the right
to be forgotten.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">User has the right to
opt-out of target advertising and can prevent unnecessary advertising or email.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Social media company need
to use special safeguards for user’s sophisticated information such as race,
sexual orientation, health, religious and political beliefs.<o:p></o:p></span></div>
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<span style="font-family: "Times New Roman",serif; font-size: 12.0pt; mso-ansi-language: EN-GB; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;">Source:Rsi (2020).<o:p></o:p></span></div>
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References:</div>
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<div class="uiqtextpara" style="margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<span style="background: white;">Burgess, M. (2020). What is GDPR? The summary guide to GDPR compliance
in the UK. Accessed April 11, 2020. https://www.wired.co.uk/article/what-is-gdpr-uk-eu-legislation-compliance-summary-fines-2018</span><span style="background: white;"><o:p></o:p></span></div>
<div class="uiqtextpara" style="margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
Houser, K. A. and Voss, G. (forthcoming 2018). GDPR: The end
of Google and Facebook or a New Paradigm in Data Privacy? Richmond Journal of
Law & Technology 25-1.<o:p></o:p></div>
<div class="uiqtextpara" style="margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<span style="background: white;"> Rsi. (2020). Data Protection
& Social Media: How GDPR Influences Today's Social Media Platforms.
Accessed April 11, 2020.https://blog.rsisecurity.com/data-protection-and-social-media/</span><span style="background: white;"><o:p></o:p></span></div>
<div class="uiqtextpara" style="margin-bottom: 12.0pt; margin-left: 0cm; margin-right: 0cm; margin-top: 0cm;">
<span style="background: white;">Wall, A. (2018). The Biggest Changes Coming with the GDPR. Accessed April
11, 2020. https://blog.marketo.com/2018/02/biggest-changes-coming-gdpr.html</span><span style="background: white;"><o:p></o:p></span></div>
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Learning assignment # 2

2 a) Privacy Privacy aspects depend on the person’s information. If a person is employed in a secret agency, then it is better to not...

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<span style="font-family: Georgia, Times New Roman, serif;">Nowadays my first job is to check up the
notifications of social media when I wake up from bed. Social media is important
in my life because I love to use it to communicate with others. I and my wife are
living far away from our parents, so we have to use it to communicate with
them. I have used it for doing my study projects and for work purpose. <o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Let’s talk about social media. Social
media is an online platform where people communicated through sharing content
for a specific community and they engage in delivering dialogues, interaction
and collaboration. For instance, the most well-known social media channels are
Facebook, YouTube, Twitter, LinkedIn, Pinterest, Google +, Tumblr, Instagram tiktok,
viber, WhatsApp, Tinder and snapchat. I know all of these but I am using Facebook,
YouTube, LinkedIn, Instagram, Viber and WhatsApp. I am not using tinder, tiktok
snapchat because I am not so young to use these platform and I am a introverted
guy so I only uses those what I need to communicate. When I was teenage I used
to spend a lot of time in social media, do not know why but I felt good to
talk, comments and visiting profile of others.<o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Netflix is the one who is using social
media in effective way. Netflix is an online streaming platfrom where you can watch
movies, serials, documentary etc and all of these contents are making in
different languages. All of the episode of Netflix release at a time so they
need to use social media in a way that everyone get alert about it. Mainly Netflix
uses Facebook, they use geo-targeting for targeting audience, it helps them to
provide relevant information to the relevant audience. Every three and half
hours they post something in somewhere in the internet where it comes to the Facebook
newsfeed and they also post, use gif, videos, images and all the relevant
content of present shows, movies etc.<o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Netflix uses different regional account
of twitter where they use #‎NowOnNetflix
for the news, they also use trendy word with a little bit of humour to
entertain audience, for example ‘When your friend’s neighbor’s ex-boyfriend’s
grandma changes the password #Goosebumps’. When someone is watching something
on Netflix they also tweet as a result audience is also free marketing on
behalf of Netflix which works as word of mouth.<o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Instagram is the last one platform that
Netflix use where they have multiple regional accounts. They tend to post 2to 4
picture in a week which is related with the shows, some times celebrities, some
scene and videos. <o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">They use social media platform to aware
and engage audience with their program. They are not like traditional channel,
so they built their strong presence in social media.<o:p></o:p></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">‘Just do it’ when we hear this we know
we are talking about Nike, The company manufacture sports ware,sports
euipement, shoes and etc. Nike active in many platforms, Nike football has more
follower than Nike Facebook page.<span style="background: white; color: #3a3a3a;"> Nike uses this page for
promotion, customer engagement, discussion and even for customer service. All
of the promotional materials are related to Nike products. Nike also post
images of the campaign that they are sponsoring different events.Nike has a good
marketing strategy that they use their signed sports stars to promote the
product which is very much influential to the target customers.<o:p></o:p></span></span></div>
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<span style="font-family: Georgia, Times New Roman, serif;"><span style="background: white; color: #3a3a3a;"><br /></span></span></div>
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<span style="background: white; color: #3a3a3a;"><span style="font-family: Georgia, Times New Roman, serif;">Like Facebook,
Nike uses twitter with multiple regional accounts. They use photos and videos
that keep flowing like a newsfeed and engage the customers and they also retweet
to the comments.<o:p></o:p></span></span></div>
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<span style="background: white; color: #3a3a3a;"><span style="font-family: Georgia, Times New Roman, serif;"><br /></span></span></div>
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<span style="background: white; color: #3a3a3a;"><span style="font-family: Georgia, Times New Roman, serif;">Nike also is
in google plus where they post the similar post like Facebook. In Instagram they
only post the pictures and videos of sports personnel some of them running,playing,
walking and celebrating their victory. In each picture there is a logo of Nike.
Salute to their marketing strategy.<o:p></o:p></span></span></div>
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<span style="background: white; color: #3a3a3a;"><span style="font-family: Georgia, Times New Roman, serif;"><br /></span></span></div>
<div class="Body46" style="margin-left: 0cm;">
<span style="background: white; color: #3a3a3a;"><span style="font-family: Georgia, Times New Roman, serif;">If I talk
about my community how they use social media I would say they are using it in a
positive way. We use it for communication, study even for the work purpose. For
example, if we see some job advertisement in linkedin, Facebook then we share
it with our friends. It is also giving us refreshment, sometimes some friends
share some funny moment picture which engage us again like old days. Google and
YouTube is a part of our life where whatever we want to do or learn we check it
in those platform.<o:p></o:p></span></span></div>
<div class="Body46" style="margin-left: 0cm;">
<span style="font-family: Georgia, Times New Roman, serif;"><span style="background: white; color: #3a3a3a;">Social media
could be blessing or harmful for somebody, but somebody cannot ignore it.<br style="mso-special-character: line-break;" />
<br style="mso-special-character: line-break;" />
</span><o:p></o:p></span></div>
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Learning assignment #1

Nowadays my first job is to check up the notifications of social media when I wake up from bed. Social media is important in my life beca...

Learning assignment # 2

Learning assignment #1

Assignment on Entrepreneureship