2 a) Privacy
Privacy
aspects depend on the person’s information. If a person is employed in a
secret agency, then it is better to not to be in social media. In
generally speaking for the ordinary person they can post positive thing to
social media. An employee should be aware of what is he or she posts on
social media. When an employee has shared where he or she works then they need
to be more conscious about the value, ethics of the company. If the profile is
in public then the employee needs to remember that your employer is watching,
you. The employee should not post something that creates a negative
vibe, for example, an employee should not ever post something related to
drugs that he or she is taking or consuming a lot of alcohol. If the employee
is looking for a new job then if HR sees these types of a negative post then
chances of hiring is very low, close to zero. When an employee is posting his
profile picture in any social media then his or her face needs to be visible so
that future employer can know more about the employee.
There are
some benefits of openness or transparency, as follows:
A company need to be open until a certain level that customers, shareholders and
media can know about your company, the company should not be too much
transparent then they can lose money. If Coca Cola become too much transparent
and share their recipe then they will lose their market share and they can be
demolished. Openness to a product or service is necessary because while
companies trying to develop a new product they conduct a survey and from there,
they receive feedback that which thing they need to improve. Even established
companies like Burger king they take the feedback about their service so that
they can improve their service.
There are
benefits for both employee and employer to share the information in social
media.
If an employee is looking for the job then they can see the background information of
the company, salary package and most important thing what existing and
ex-employee is saying about the company. An employee can find out about
the ethical issues of the company and how the company is progressing.
Employer
can know about the social media life of the employee and his or her presence in
social media. More important thing is that employer can know about the
political, social or economic view of the employee if employee share. The
employee can find out the responsible person for the job and also know
about the likeness, hobbies of the employee.
If
privacy is not taking care of them so many things can happen, as follows:
Employee
can lose the job or not get the job by posting negative post.
Employee can
face difficulty to find a job in the future.
Personal
life can come out to the public, then employee or employer lose their private
life.
Employer
can lose money if there is negative news spread on the internet.
2b)
Digital identity
I have
made my digital identity in 2014 because at that time I was learning SEO and
digital marketing. I needed to find a job so that I tried to make visible
myself on the internet which can be treated as building digital identity.
When I
search my name on google I can see my LinkedIn, researchgate, Facebook,
Youtube, Twitter, Quora account details of mine. Also can see the old pictures
of mine and also video. The information is given all of them are given by
myself so it is correct. I have control of the information. The information I
have given I can delete those, but if some information is given from school
then I have no rights to delete those.
On the
internet it is possible to manipulate information. For example, if you write
Italian bar dancer then you will find picture and post of Sonia Gandhi who is
born in Italy and she is the president of an Indian political party and her
husband was an ex-prime minister of India. Who has done it no idea, it has done
to demolish her image. It has been done by manipulating google by doing search
engine optimization.
It is
possible to not to find any information of a professional, CEO or Political
person if he or she does not want to be online or employer does not want to
disclose any information. It means it could be confidential, other company can
hire that person that the existing company does not want. It is possible for
those who work for the secrete agency. There could be some information
which might not be true that is given for manipulating others.
2c)
Google for General Data Protection Regulation (GDPR) and Article 13
In 2012,
the European Commission decided to establish a regulation for data protection
by updating the 95 data protection directive which is the base of the EU
local privacy laws. As technology was advanced at that time and there was some
personal information shortcoming so that the EU proposed new regulation.
According to Houser, K. A. and Voss (2018), ‘the proposal was designed to
harmonize data protection laws throughout Europe, 166 enhance data transfer
rules outside of the EU, and to provide greater control over one’s personally
identifiable information’. In 2016, EU approved General Data Protection
Regulation (GDPR) GDRP is considered as the world's strongest set of data
protection rules. GDPR also tell us how people will access the information and
it also puts a limit on a company that what they can do with thee
personal data (Burgess, 2020).
There are
some changes due to GDRP, they are given below:
GDRP can
charge a company up to 4% of annual global revenue or €20 Million due to not
having sufficient rights of the customer to process data, if not follow the
design process or fail to report a data breach.
GDRP also
allows examining the behaviour of EU businesses that are not operating in EU but
it processes the data of EU citizen.
Breach
notification will be done without any delay and it should be done within 72
hours.
Data controller needs to provide the personal data to the person who requires for
free of charge and data can be erased with the consent of the person. And
data can be sent to another data controller when there is a consent of
individuals.
Each
member state needs to appoint a data protection officer whose work will be
monitored by the data controller.
Source: Wall,
(2018)
GDRP is
also related to social media and it has significant impact on social media.
The simple language will be
used for privacy policies and need to explain how data will be used.
The company need to make clear
consent from the users for data collection.
The user must be
informed of a security breach within 72 hours of its detection.
Users will have the right
to be forgotten.
User has the right to
opt-out of target advertising and can prevent unnecessary advertising or email.
Social media company need
to use special safeguards for user’s sophisticated information such as race,
sexual orientation, health, religious and political beliefs.
Source:Rsi (2020).
References:
Burgess, M. (2020). What is GDPR? The summary guide to GDPR compliance
in the UK. Accessed April 11, 2020. https://www.wired.co.uk/article/what-is-gdpr-uk-eu-legislation-compliance-summary-fines-2018
Houser, K. A. and Voss, G. (forthcoming 2018). GDPR: The end
of Google and Facebook or a New Paradigm in Data Privacy? Richmond Journal of
Law & Technology 25-1.
Rsi. (2020). Data Protection
& Social Media: How GDPR Influences Today's Social Media Platforms.
Accessed April 11, 2020.https://blog.rsisecurity.com/data-protection-and-social-media/
Wall, A. (2018). The Biggest Changes Coming with the GDPR. Accessed April
11, 2020. https://blog.marketo.com/2018/02/biggest-changes-coming-gdpr.html
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